Ingredient Communications
Lycored targets sales growth in Iberia and North Africa.
Press Release • Oct 17, 2016 10:30 BST
Lycored’s food and fortification business is set to increase its footprint in the Iberian Peninsula and North Africa after establishing a new partnership with the Food Division of Spanish ingredients distributor Indukern.
Based in Barcelona, Indukern’s Food Division will market Lycored’s natural colors, real food ingredients, fortification premixes and single vitamin forms throughout Spain, Portugal, Algeria, Morocco and Tunisia.
As well as an extensive sales network across the region, Indukern’s Food Division has state-of-art application laboratories and pilot plant facilities – and offers expertise in categories that are key to Lycored’s business, including dairy and meat.
Thomas Adler, Commercial VP for Lycored’s Food Division, said: “The Iberia and Maghreb regions are markets where we haven’t yet reached anywhere near our potential. Indukern, as an expert in this part of the world, is the ideal choice of partner. They aren’t just distributors: they are also genuine experts in the areas that are important to our business. We know we can trust Indukern to act as an excellent ambassador for Lycored’s food and fortification products in these important markets.”
Albert Adroer Fortuny, Global Food Division Manager at Indukern, added: “Lycored has a superb portfolio of products for the food and beverage industry and they are very much in tune with what companies are looking for in Spain, Portugal and North Africa. As in other parts of the world, consumers in these markets want their products to have clean and clear labels, something that Lycored’s colors and real food ingredients are perfectly placed to offer. With health and wellbeing another top priority, we also see great potential for Lycored’s high quality premixes and single vitamins.”
Indukern will offer a wide variety of products from the Lycored portfolio, as follows:
Natural colors:
- Tomat-O-Red® – lycopene-based pink to red colors derived from tomatoes. They are a good alternative to sensitive natural red colors such as beetroot and anthocyanins, as well as carmine, which is not vegetarian-friendly. For companies switching from artificial, the Tomat-O-Red®range is a good alternative to Allura Red (Red 40) and Red 3. They offer superior stability compared with artificial alternatives and perform well when exposed to very high temperature processing conditions.
- Lyc-O-Beta® – a natural color sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus, cultivated under carefully controlled conditions. Lyc-O-Beta®delivers a spectrum of yellow-to-orange shades and provides a highly-stable alternative to sunset yellow (yellow 6) and tartrazine (yellow 5).
All natural colors from Lycored are certified Kosher and Halal, non-GMO, vegetarian and are heat, light and pH stable.
Real Food Ingredients:
- SANTE – a natural taste enhancer derived from tomatoes. SANTE provides a high concentration of the natural compounds that produce umami (the fifth taste) and kokumi (the Japanese word for deliciousness) to accentuate existing flavor characteristics while remaining taste neutral. It enables product formulators to create deliciousness naturally and avoid ingredients that are undesirable on the label.
- Dry Tomato Pulp (DTP) – a 100% natural real food ingredient from tomato that can be declared on the label simply as ‘Tomato’. It adds a fresh, consistent red color to sauces (including pasta sauces), condiments, soups and ready meals, with no risk of turning brown like some other colorants. In addition, it also provides an authentic cooked-from-scratch texture and healthy fiber content. In meat products, DTP adds a succulent texture and an appealing pink color.
- Lyco-Fibers – these enable product formulators to modify the pulpiness, viscosity and mouthfeel of sauces, soups and meat products naturally. Not only do Lyco-Fibers deliver a cleaner label, but they also carry the positive benefit of fiber content.Their high stability means that they do not undergo syneresis when used in sauces. In addition, while alternative stabilizers such as gums and starches can lead to a slimy consistency, Lyco-Fibers deliver an authentic vegetable fiber texture.They also improve the juiciness of meat products and prevent burning of the meat when barbecuing.
All Real Food Ingredients from Lycored are certified Kosher and Halal, non-GMO and vegetarian.
Fortification:
- Premixes and single vitamin forms – Lycored offers nearly 400 fully approved active ingredients suitable for use in pre-mixes or as single vitamins. They can enhance the nutritional profile of products and create new positioning opportunities across a range of sectors, including infant formula, dairy, bakery and other staple foods. Lycored can create bespoke pre-mix formulations from an extensive portfolio of vitamins, minerals, botanicals and other functional ingredients, all of which come from trusted and traceable sources. Encapsulation and delivery methods are optimized for each application, so that the end-product will perform just as intended.
ENDS
For more information, please contact:
Steve Harman, Ingredient Communications
Tel: +44 1293 886444
Mob: +44 7494 307911
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
@ingredientcomms
About Lycored
Committed to ‘Cultivating Wellness’, Lycored is an international company at the forefront of unearthing and combining nature’s nutrition potential with cutting edge science to develop natural ingredients and products. Established in 1995, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. The company develops and supplies natural ingredient formulations into four main business areas: active health ingredients for wellness; colorings; foodstuff ingredients for taste & texture improvement; and nutrient premixes for fortification. Lycored is based in Israel, with sales & production operations in the UK, Switzerland, the US, Ukraine and China. For more information visit www.lycored.com.
About Indukern
Indukern is an Indukern Group company dedicated to the distribution of fine chemicals and added value solutions. It offers formulation, production and technical consultancy services in various industrial sectors: veterinary & animal nutrition, pharmaceutical ingredients, food ingredients, flavors & fragrances, and industrial chemicals. Indukern was established at the same time as Indukern Group in 1962. With consolidated sales of €503 million euro in 2015, it has more than 550 employees, most of them in Spain with subsidiaries in Brazil, China, Colombia, India, Mexico, Portugal, Switzerland and Turkey.
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What is the secret of start-up success in healthier foods and beverages?
27 September 2016
New ventures that launch an on-the-go snack or beverage with a “free-from” positioning have the best chance of success, a new research project by New Nutrition Business shows.
The analysis of 151 businesses founded between 2002 and 2013 in the UK, USA and Australia explores what makes a healthier food start-up fail – or prevail.
NNB’s main finding is that snack and beverage start-ups are the most resilient in the healthier foods market. “Beverages and snacks are products that are easier to adapt to constant changes in demand and preferences,” says Joana Maricato, senior market analyst at New Nutrition Business.
Snacks are an entrepreneur’s best bet with a 64% success rate, and if they add a “free–from” message, the success rate rises to 88%. These results reflect the presence of two consumer trends – “snackification” and “free-from” – which consistently feature in NNB’s annual10 Key Trends reports.
Although beverages come in at a modest second with 56% of the ventures still on the market, they are the category most successful at breaking into the mass-market. However, a look at the distribution of successful start-ups according to the benefit platforms is revealing: the kids’ beverages are bringing down the average. When these are stripped out, the beverage category in fact achieves higher success rates than snacks.
Dairy is a high-risk category, and the only group where failure exceeds success, with 57% of start-ups no longer present on the market.
Launching a kids’ product also faces particular obstacles according to Maricato: “Anyone venturing into the kids’ segment needs to bear in mind the double consumer challenge they face: to please the ‘consumption’ consumer, the children, as well as the ‘buying’ consumer, the parents.”
The results indicated that the combination of benefit and product category has an influence on the success rate. “For example, in beverages, energy was one of the benefits with the highest success rates, while for dairy this was the case for the high-protein platform,” Maricato says.
Certain benefits alone make a product stand out. “There seem to exist benefits that are related with success across categories, such as ‘free-from’, which was associated with high success in both snack and beverages,” Maricato adds.
Managing expectations regarding success is another important tip entrepreneurs can draw from the analysis. “Only 60% of successful start-ups made it to mass market. But mass market presence is not the only way to succeed. Start-ups can thrive while remaining in smaller, niche segments, where premium prices are often easier to obtain,” Maricato says.
Food and beverage start-ups with a focus on health have a reputation of having low success rate. The main purpose of the project was to verify such assumptions against good data, and provide a tool for developing data-driven business strategies. New Nutrition Business has been studying start-ups for almost 20 years, and now holds a vast database about them.
NOTES FOR EDITORS
1. Food and beverage start-ups: Successes and failures is available on request from This email address is being protected from spambots. You need JavaScript enabled to view it.
2. The attached graphics (which may be used for publication) illustrates the key findings of the research project.
3. Joana Maricato is a Senior Market Analyst at New Nutrition Business, a global company that since 1995 has specialised in primary research and analysis of developments in the health, food and nutrition industry. New Nutrition Business provides practical and useable insights for the global nutrition business and is used by more than 1,700 corporate subscribers in 42 countries. Joana’s focus is on identifying the best strategies for commercializing nutrition science and helping clients create new products with health benefits.
4. New Nutrition Business is a research and consultancy company with an expert focus on the business of food and health since 1995. It has offices in the United States, Europe, and New Zealand and affiliates in Japan and South Korea.
5. For more information about New Nutrition Business, or to arrange an interview with Joana Maricato, contact Marta Matvijev at This email address is being protected from spambots. You need JavaScript enabled to view it..
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