Nutritional trends and opportunities in the "new normal" – webinar
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GNT expands range of EXBERRY® Micronized Powders with beetroot-based Fiesta Pink
Thursday, October 22, 2020
EXBERRY® Coloring Foods supplier GNT Group is highlighting the possibilities of its micronized powders after adding a new beetroot-based pink shade to the range.
Alongside its liquid, powder and oil-dispersible Coloring Foods, GNT offers a variety of micronized powders that maximize the visual intensity of color shades in certain applications.
Due to their reduced particle size, these specialized Coloring Foods can create a homogeneous color effect in solid mixes such as instant beverages and desserts, pressed tablets, and seasonings for chips and snacks, as well as chocolate for decoration and compound coatings.
The EXBERRY® Micronized Powder range already includes yellow, red, purple, blue, green and pink shades.
GNT has now added a further option with the launch of EXBERRY® Shade Fiesta Pink – MN Powder, providing a new pink shade with a hint of blue.
Made from beetroot and carrots grown by GNT’s own farmers, the new product is pH independent, offers good light stability and has a 24-month shelf life below 25⁰C.
Sonja Scheffler, Product Manager at GNT, said: “EXBERRY® Micronized Powders were developed to deliver optimal performance in applications such as solid mixes, where they can achieve more vibrant colors at lower dosage levels compared to standard powders. With the launch of our stunning Fiesta Pink micronized powder, manufacturers can now choose from an even wider range of shades.”
EXBERRY® Coloring Foods are made from fruit, vegetables and edible plants using gentle, physical processing methods and no chemical solvents, ensuring widespread consumer acceptance.
Ingredient lists still aren't clear enough, survey finds
Tuesday, 22 September 2020
Many food and beverage products do not offer the clear labelling that consumers want, according to new research.
In a survey of 1,000 adults in the UK and USA, commissioned by Ingredient Communications and conducted by SurveyGoo, 50% of people said they are more likely to buy a product if they can recognize all of the ingredients listed on the label. However, in a sign that their needs are not being met, only 19% of respondents said they always recognize all of the ingredients on the pack.
Demonstrating the risks of this, more than one third of respondents (36%) admitted they are less likely to buy a product made with an ingredient they do not recognize. Conversely, 44% said they are happy pay a higher price for a product when they recognize all of the ingredients it contains.
The findings of the survey indicate that a large number of consumers consider clear labelling to be a priority but also raise questions about how successfully the industry is catering to their preferences.
Richard Clarke, Managing Director of Ingredient Communications, said: “Ingredients companies have taken big steps forward to optimize their portfolios to include clean label ingredients that can be declared on-pack in clear language that most consumers will recognize. Manufacturers of finished products should consider formulating – or reformulating – their products to include these ingredients, or they risk being left behind.”
Most respondents to the survey, which was conducted in September 2020, also expressed a preference for natural ingredients and an aversion to artificial additives. As many as 81% of consumers said they consider the label claim ‘made with natural ingredients’ to be very appealing or quite appealing. A similar number (78%) said they consider the label claim ‘free from artificial ingredients’ to be very appealing or quite appealing.
For more information, please contact:
Richard Clarke, Ingredient Communications
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eatmaker@list.ru