WorldFood Moscow will bring together global food market leaders for a 30th time
The 30th Anniversary autumn food and drink exhibition WorldFood Moscow will take
place on 21-24 September 2021 at Crocus Expo. The event will be organized by Hyve
Group.
Every autumn, for three decades running, WorldFood Moscow becomes a meeting
venue and a platform for exchange of experience the Russian and global food market
leaders. At the exhibition site, leading producers of food and beverages,
representatives of wholesale and retail trade, public catering and HoReCa get a
unique opportunity to negotiate with new customers and suppliers, expand the
geography of sales and sign new contracts, get acquainted with the market
innovations, and find new partners.
In 2021, over 600 companies will participate in the anniversary exhibition, of which
more than 110 will exhibit at WorldFood Moscow for the first time. The Russian
exposition will be represented by exhibitors from 59 regions: Altai Territory, Altai
Republic, Republic of Buryatia, Irkutsk Region, Kabardino-Balkarian Republic, Kursk
Region, Moscow Region, Primorsky Territory, Sakhalin Region, Udmurt Republic,
Republic of Khakassia, Chelyabinsk Region, and others. In addition, companies from
30 foreign countries will exhibit at WorldFood Moscow 2021. Azerbaijan, Burundi,
Chile, Czech Republic, Egypt, Italy, Kyrgyzstan, Korea, Peru, Poland, Serbia,
Slovakia, Sri Lanka, Turkey, and Uzbekistan will arrange national pavilions on site.
At WorldFood Moscow 2021 the exhibitors will showcase their goods in the following
sections: Fruit and Vegetables; Fish and Seafood; Meat, Poultry and Eggs; Dairy
Products and Cheese; Confectionery and Bakery; Organic and Healthy Food;
Grocery; Canned Food; Oil, Fats and Sauces; Soft Drinks and Alcoholic Drinks;
Frozen, Convenience, and Ready-to-Eat Food; Tea and Coffee; Non-Food. Among
the new exhibitors are such companies as: “Acorla”, “Greenwise”, “Sweet Life”,
“IcePro”, “Arnas Agro”, “Baza”, “GoodWin”, “Dikoed”, “Zaliv Vostok”, “Master Jam”,
“Mezheninovskaya poultry farm”, “Moyo Leto”, “Ochakovo” “Cherkizovo”, “Filimonov
and Son”, “Fresh Izyum”, “Tsvet Prirody”, “Ecotopia”, and others. The full list of
WorldFood Moscow 2021 exhibitors is available on the exhibition website.
For the first time, WorldFood Moscow will feature a food truck zone, where “Efko”,
in partnership with “Mobitruck”, will present its vegan meat products for street food.
In a specialized zone (Hall 14, stand С1049), negotiations will be held between the
exhibitors and regional retail chains, members of the Union of Independent Chains
of Russia, of which 35 regional chains showed interest in the products of WorldFood
Moscow exhibitors.
Business programme
The WorldFood Moscow 2021 business programme will be formed by two major
events. One of them, the four-day Food Business Leaders’ Forum, will be focused
on the exchange of experience and solutions to urgent problems of retail, as well as
presentations of up-to date statistics and market trends, with the participation of
industry leaders.
The Forum participants will include: Vladislav Kurbatov, General Director,
“Perekrestok”; Olga Naumova, General Director, “Eastern Union” alliance;
Sergey Leonov, Co-founder, “Alliance of Regional Retailers”, General Director,
“Good Choice”; Anastasia Volokhova, Director for Strategy and Transformation,
“Lenta”; Evgeny Rimsky, Managing Director for Quality and Procurement,
“VkusVill”; Leonid Dovladbegyan, Managing Director, “Perekrestok Vprok”;
Larisa Romanovskaya, E-commerce manager, “VkusVill”; Dmitry Zborovsky,
Vice President for Analytics and Growth, “SberMarket”; Elena Pudicheva, Product
Range and Pricing Director, “Utkonos Online”; Arina Knyazeva, Development
Director, “Ozon Express”; Alexander Isaevich, General Director of the Federal
Corporation for the Development of Small and Medium-Sized Businesses, “MSP
Corporation”; Stefan Duerr, President of the “EkoNiva” Holding; Viktor
Semyonov, founder, “Belaya Dacha”; Vadim Dolgov, General Director, “PRODO
Group”; Alexey Grigoriev, head of the Moscow office, “METRO”; Anton Borisyuk,
Senior Research Director, East European Region, “PepsiCo Holdings”; Evgeny
Dzhamalov, Director for Innovation, “Magnit”.
For the first time at WorldFood Moscow, the international experience of retail
transformation will be presented by Ari Axeli, President of Finland's largest retail
company “Kesko Grocery division”, and Jap van Vreden, Managing Director of
“Goal Consulting Ltd Hong Kong & NL-Platform the Netherlands”. The main
topics of discussion will be innovation, speed, and profitable store growth with a focus
on sustainability and export.
As part of the Retail Academy programme for commercial departments of retail
chains, practical conferences will take place, focusing on the development of
categories “Fruit and Vegetables”, “Confectionery”, “Fish and Seafood”, "Dairy
Products and Cheese", and “Healthy Lifestyle and Organic”. The event will feature:
Ilya Goloviznin, Lead Category Manager, “Utkonos Online”; Andrey
Sushchenko, Owner, General Director, “Bread Manufactory”; German Galanov,
HR Training and Development Manager, “Okraina” retail chain; Ekaterina
Krishvalova, Marketing Director, “Kantata”; Sergey Ermolaev, Director of the
Fresh Food Category Department, “Magnit”; Yulia Kozlova, Category Manager,
“Comandor” retail chain; Elena Savchenko, Director of Private Label Department,
“Auchan Russia”; Alexander Erofeev, Director of Research and Innovation at “IDS
Borjomi”; Dmitry Kiselyov, Manager of the Purchasing Department of “Hyper
Globus” retail chain; Anna Belaya, Brand Manager of the Healthy Lifestyle
Department, “Azbuka Vkusa”; Elena Shifrina, CEO and Founder, “BioFoodLab”,
creator of the “Take a Bite” brand; Artashes Davtyan, Head of Private Label,
“Yandex Lavka”; Marcin Kuprevich, Head of the Dairy Business Unit,
“Chr.Hansen Poland”.
On 24 September, for the first time at WorldFood Moscow, the conference
“Innovations for food retail. Instructions” will take place, where trading
companies, platform aggregators, logisticians, retailers, restaurateurs,
entrepreneurs, manufacturers and distributors of food products, as well as other
experts of the food industry will meet. In the format of an open discussion, the
conference participants will discuss the behavior and development strategy of food
retail companies in the implementation of food-tech methodology and tools in their
activities. Experienced experts and practitioners of the food market will share case
studies and tips for digital transformation and tactics for involving owners in support
of innovative products, and they will also discuss how to get results from innovation.
Moreover, special attention will be paid to the principles of launching successful food
retail projects.
On the same date, a pitch session for food-tech startups will be held. Based on
the voting of the jury consisting of top fund investors, well-known entrepreneurs and
representatives of large corporations, the award will be given to innovative and
scalable projects that are attractive for investment.
In addition, WorldFood Moscow will host two awards ceremonies: Product of the
Year tasting competition and WorldFood Organic competition. More than 160
companies submitted applications, among them: “AISFER”, “AKKOND”, “United
Confectioners”, “ECO Meat Processing Plant”, “First Russian Product”, “Danton-
Ptitseprom”, “Melkombinat No. 3”, “Endaksi”, and others.
To celebrate the anniversary of WorldFood Moscow, the organizers will give away
a certificate for 15,000 RUB among the visitors, for going to a restaurant. Anyone
who takes a photo in the Fyffes zone (Hall 14, stand C6119) and publishes a photo
on Instagram with the hashtag #worldfoodmoscow2021 can participate. The results
of the competition will be announced on the last day of the exhibition, 24 September.
Sponsors and partners of WorldFood Moscow 2021:
§ Anniversary exhibition sponsor — “Fyffes”
§ Official exhibition partner — Korean Center of Argicultural Trade
§ “Fruit and Vegetables” section sponsor — “AyBaRus”
§ Sponsor of the pitch session of food-tech startups — “PoPolochkam”
§ General industry partner — Retail.ru.
WorldFood Moscow 2021 is supported by the Ministry of Agriculture of the Russian
Federation, the Federation Council Committee on Agrarian and Food Policy and
Environmental Management, the Committee of the State Duma of the Russian
Federation on Agrarian Issues, the Ministry of Industry and Trade of the Russian
Federation, the Rosselkhoznadzor, the Moscow Government, the Ministry of
Agriculture of the Moscow Region, Russian Union of Industrialists and Entrepreneurs,
and National Union of Milk Producers “Soyuzmoloko”. The Russian-Latin American
Trade Agency (ACORLA), Azerbaijan Export and Investment Promotion Foundation
(AZPROMO), ICE Agency (ICE, Italian Trade Agency), and the Embassy of the
Kyrgyz Republic in the Russian Federation also sent their greetings to the
exhibitors, organizers, and guests of WorldFood Moscow.
Health & Safety
In line with the requirements of the authorities of Moscow and the Moscow region,
WorldFood Moscow was declared “Covid-free”. The organizer of the exhibition
Hyve fully complied with the requirements of the Moscow city authorities and timely
provided vaccinations for 60% of its employees. All Hyve employees on site will have
QR codes confirming the statuses “vaccinated”, “recovered” or “negative PCR test”.
In addition, at the entrance to the exhibition site, the body temperature of visitors,
exhibitors, partners, and media representatives will be measured, as well as the
protective mask and gloves will be checked. You can find a detailed list of Health &
Safety measures on the exhibition website.
The 30th Anniversary autumn food and drink exhibition WorldFood Moscow will
take place on 21-24 September 2021 at Crocus Expo, Pavilion 3, Halls 14 and
15 (Myakinino metro station).
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