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Vitafoods Europe brings nutrition to life with new interactive visitor attractions
Vitafoods Europe is to introduce a host of innovative attractions that will put the emphasis on interactivity, organisers have revealed. The new features are designed to bring the nutrition industry to life and enable visitors to experience fresh ways to meet the business challenges they face now and in the future.
Attractions premiering at the event in 2016 include a Sports Nutrition Zone, where visitors can discover the very latest developments in the exciting and fast-growing sports nutrition category. There will also be a chance to raise money for charity by taking part in the ‘Vitafit’ cycling challenge.
In the new Life Stage Theatre, leading independent experts will showcase specific nutrition requirements for consumers of all ages, from infant to senior. In the Optimal Health Testing Centre, meanwhile, exhibitors will demonstrate how it is possible to identify specific health needs and deliver tailored nutrition solutions to meet them.
Also debuting at Vitafoods Europe is the Springboard Pavilion, which provides a dedicated space for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. It will offer insights into the latest ingredients, products and technologies that make it possible to tap into current and future trends.
The new Tasting Bar Spotlight will be an extension of the existing Tasting Bar. It will give exhibitors the chance to present their products to visitors while simultaneously offering them the opportunity to taste and sample them. The Vitafoods Launchpad, meanwhile, is a new feature where visitors can hear concise, bite-sized presentations from exhibitors about the latest product launches in the nutrition industry.
The new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as pack design, delivery systems, convenience, geo-adaptation, labelling and sustainability. Elsewhere, the Advice Centre – situated in the Vitafoods Europe Services & Equipment area – will enable exhibitors and visitors to connect one-to-one and discuss specific challenges and opportunities in specialist areas such as regulation, testing, quality assurance and marketing.
Chris Lee, Vitafoods Portfolio Director at Informa Exhibitions, said: “We live in a digital age, but nothing can beat the experience of seeing the latest nutrition industry developments first-hand and up close. Vitafoods Europe 2016 will bring together more exhibitors and more interactive features than any other event to enable visitors to discover the new ideas and solutions that can help them to shape the future of their businesses.”
Vitafoods Europe 2016 will take place at the Palexpo in Geneva from 10-12 May 2016. The show will be segmented into four distinct sectors:
· Ingredients & Raw Materials
· Finished Products
· Contract Manufacturing & Private Label
· Services & Equipment
The new additions for 2016 will build on the many existing, successful attractions that have proved popular with visitors in previous years. Among the regular features returning will be the Innovation Tours, the Market & Trends Overview in association with Innova Market Insights, the New Products Zones for finished products and ingredients, and the Exhibitor Presentation Theatre.
The Omega-3 Resource Centre in association with GOED, which made its debut at Vitafoods Europe 2015, returns in 2016 but will be twice as big with many new features. Also returning after a successful launch in 2015 are the independently judged Nutraingredients Awards, which highlight and recognize the best innovations in the nutrition industry.
Coming back for a third year running is the Nutrition Capital Network European Investor Meeting, where businesses and individuals in the nutrition sector can present their ideas to strategic and private equity investors. This event will take place on Monday 9 May 2016, the day before the show itself opens.
Visitors and exhibitors of a sporting disposition are again invited to take part in the Vitafoods Europe 5km run around the Palexpo grounds before the exhibition hall opens on the second day of the show.
The Vitafoods Europe Conference will once again offer an unrivalled opportunity to hear about the latest scientific developments and market trends from leading academics and top global industry experts. There will be multiple streams across a range of categories, including infant and cognitive health, ensuring there will be something for everyone.
Highlights on the conference programme include presentations revealing the findings of major EU-funded projects into weight management and healthy eating, which will be presented publicly for the first time at Vitafoods Europe 2016.
For more information about visiting and exhibiting at Vitafoods Europe 2016, visit www.vitafoods.eu.com
ENDS
For more information, please contact:
Kine Bjoralt
Ingredient Communications
Tel: +44 141 280 4141
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
@ingredientcomms
About Vitafoods Europe
Vitafoods Europe is the global nutraceutical event, featuring exhibitors from all over the world in four key market areas: ingredients & raw materials; finished products; contract manufacturers & private label; and services & equipment. The show offers a range of visitor attractions, including an industry-leading conference programme.
Vitafoods Europe is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include: Vitafoods Europe, Vitafoods Asia, Vitafoods Russia & CIS, SupplySide West, SupplySide@Fispal Tecnologia, and Ingredient Marketplace. Natural Products INSIDER is the global media brand covering healthy ingredients and finished applications. For more information, visit www.informaglobalhealth.com.
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IPLS - the only Private Label Show in Russia and CIS!
The International Private Label Show (IPLS) will open 22–23 March 2016 at Crocus Expo, Moscow.
The show is aimed at connecting private label suppliers and contract manufacturers from all over the world with clients from Russia & CIS to maximise, in one place, the opportunities of this dynamic market.It’s a perfect place to meet representatives of domestic and international retail chains, hyper- and supermarkets, convenience stores and distributors to establish or strengthen partnerships and get a product on store shelves. For international distributors and brand-owners, IPLS is an excellent business platform to find partners to launch local production and minimize transportation and customs costs, thus getting closer to the target market.
EXHIBITORS: GLOBAL PL MANUFACTURERS FROM 20 COUNTRIES
IPLS is a truly international event: 50% of exhibitors come from Russia, the other 50% are international PL suppliers or family-owned businesses with manufacturing facilities in Italy, France, Denmark, Finland, Germany, Spain, UK, Poland, Austria, Greece, Belgium, Czech Republic,Lithuania, Israel, Slovakia, Slovenia, Turkey, Serbia, Hungary, Bulgaria, UAE, India, Sri-Lanka, China, Taiwan, etc. Find all exhibiting companies in the IPLS Online Catalogue.
EXHIBITION SECTORS INCLUDE FOOD AND NON-FOOD PRODUCTS:
FOOD: Bakery and confectionery, groceries, canned food and ready meals, frozen food, sauces and condiments, oils and fat products, dairy food, snacks, dried fruit and nuts, infant food, alcoholic and soft beverages, etc.
NONFOOD: household cleaning and detergents, cosmetics and perfumery, personal hygiene, paper products, packing solutions, medical products, household appliances, gardening, sport and leisure goods, petfood and accessories, car care, shoe care, etc.
VISITORS: RETAIL AND WHOLESALE TRADE OPERATORS
IPLS brings together an audience of professionals in charge of private label development, as well as a choice of suppliers. Therefore, IPLS can guarantee that you make the necessary contacts and only negotiate private label contracts. Exhibitors regularly see 2,500 visitors comprised of 30% manufacturers looking for brand owners; 26% international and domestic retail chains operating in Russia or CIS; 18% wholesalers, importers and distributors; 3% e-commerce retailers; 2% pharmacies; and 1% HoReCa chains.
Leading trade operators visit the show, among which are Auchan, X5 Retail Group, Metro Cash & Carry, SPAR, Magnolia, Lenta, Bahetle, Sangi Style, NTS, 7 days, GREEN, O’key, Edelweiss (grocery retail chains), Azbuka Vkusa, Alye Parusa (premium food), Brusnichka (Ukrainian grocery retail chain), Obi, Fix Price (household and garden goods), L’Etoile (cosmetics and perfumery), Rigla (drugstore chain), Adidas Group (sport goods), Detskiy Mir (children’s goods), etc.
Retail chains also provide informational support to the event. Find an up-to-date list of IPLS 2016 retail partners here. All retail partners and chains participate as honored guests of the event.
BUSINESS PROGRAMME: UNIQUE, INSIGHTFUL PLACE FOR TRUE PROFESSIONALS
· Trade Forumis a central event about the private label market in Russian retail chains, and a source of analytical information and up-to-date, expert recommendations on how to be successful in Russian and international PL markets.
· Chain’s Wholesale Centreprovides an opportunity to offer goods and services directly to decision makers from national and regional retail chain operators in Russia & CIS. This part of the programme is held in the Retailers’ Lounge. Exhibitors meet representatives of federal and regional retail chains and negotiate their business contracts.
· For the first time since IPLS launched,Private Label Gallery will take place on the exhibition floor. Retail chains will demonstrate their most successful private label projects, and compete over creativity, design and performance. Attendees of the show will vote for the best private label showcased in the Gallery. The winner will receive a prize in the ‘Consumers choice!’ award category.
· At the end of the exhibition, the Private Label Awards (by IPLS) ceremonywill be held to reward retail chains and manufacturers for their contribution to private label development in Russia & CIS.
TESTIMONIALS
According to surveys conducted at IPLS 2015, 70%of exhibitors intend to return to IPLS in 2016; 95%visitors are satisfied and plan to return next year. How do they describe their experience?
Cosmoproject, Anna Guarneri, Marketing & Communication Manager: “We were herelast year and we decided to come back because we made great contacts and had the possibility to develop them. IPLS helped us to find ways to do business in Russia, to understand how the market works and the consumer behavior.”
Pobeda (confectionery factory), Irina Petrova, PL Deputy Director:“The exhibition was held at an intense pace, we had a lot of negotiations with prospective buyers as well as existing partners. The exhibition is specialised, and it’s great as the discussion stays focused. We were happy to see the flow of ready-to-buy target customers at our stand.”
Galil Chemicals, Vladimir Spirt, Export Department:“The exhibition was held at the highest level of standards. We have reached our goals. We’ve participated at IPLS for the second time; therefore our products attracted more attention from visitors.”
Continentale Nutrition, Francis Nouvier, General Director: “IPLS presents a good opportunity to strengthen our position in Russia. Our market is growing fast as a result of the higher standards of living, and we participate in IPLS to keep up with it.”
Acetum, Marco Pellacani, Export Manager Europe:“This was our first experience at IPLS, and we had plenty of visits, some of them had already been arranged, others showed up during the show. The organisation was very efficient!”
Fattorie Giacobazzi, Angelo Giacobazzi, Owner: “IPLS was very helpful for our company because it allowed us to enter the market with our product at a competitive price, giving the benefit to the final consumer.”
SPAR (retail chain), Andrey Teterin, Commercial Director:“The show was medium-scale but very productive. It resulted in making the necessary contacts. The private labels assortment was diverse and interesting.”
Protek (retail chain), Olga Smirnova:“I came out with very interesting ideas and experienced great pleasure from communicating with companies.
See you at IPLS: 22-23 March 2016!
· VISIT WWW.IPLS-RUSSIA.RUTO FIND UP-TO-DATE INFORMATION ABOUT THE SHOW!
· Register for the show: http://www.ipls-russia.ru/en/Home/
Organiser:
Reed Exhibitionsis the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
For press: Margarita Maltseva, This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +7 495 937 6861 (ext. 168) | M: +7 926 217 3429
eatmaker@list.ru