Better World Naturals Becomes World’s First Clean Label Project-Certified Ingredient Manufacturer
The plant-based ingredient manufacturer sets the new standard within the fragmented plant-based ingredient market by winning Clean Label Project Certification for its ginseng and rosemary extracts.
Friday, June 26, 2020
Shanghai, China, 26 June 2020 – Better World Naturals, the plant-based ingredient manufacturer with a vertically integrated supply chain to guarantee consistent and sustainable quality and authentic natural extracts, has become the world’s first ingredient manufacturer to earn Clean Label Project Certification. Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labelling, awarded the certification after subjecting Better World Naturals to its rigorous assessment process.
Food and dietary supplement quality scandals have dented consumer trust and intensified scrutiny of the integrity of the supply chain. Today, the industry’s effort to regain trust is being complicated by COVID-19 and its impact on in-person audits, amplifying the importance of testing and certifications as gatekeepers for quality and authenticity. Against that backdrop, brands are reformulating products to meet public demand for clean-labelled products.
Plant-based, naturally sourced ingredients are good fit for the clean-label agenda, but the use of such materials exposes brands to new challenges. Notably, plant-based ingredients can be contaminated with substances such as heavy metals, pesticides, mycotoxins, and plasticizers, or adulterated with undeclared compounds and non-compliant plant species. The discovery of such contaminants and adulterants in a product can significantly damage a brand’s standing with consumers.
Clean Label Project Certification signifies that consumers can trust products that contain Better World Naturals’ ginseng and rosemary extracts. Through the certification, Clean Label Project has recognized Better World Naturals’ work to ensure the integrity of the supply chain by providing clean ingredients to food and dietary supplement manufacturers and increasing consumer transparency. The certification is important given concerns about the negative health effects of contaminants.
“At the Clean Label Project, we believe that sometimes what's NOT on a label is what matters most. The long-term threat of cancers and reproductive disorders linked to industrial and environmental contaminant exposure have largely gone unnoticed, untested, and therefore unregulated in food and consumer products, until now. Clean Label Project Certification addresses that gap by building on the strictest regulation in the US by evaluating products to protect consumers from contaminants and chemicals of concern,” Jaclyn Bowen, Executive Director of the Clean Label Project, said.
Better World Naturals’ status as the world’s first ingredient manufacturer to get Clean Label Project Certification is testament to its approach to supply chain integrity. Rather than rely solely on testing, which can fail to detect all contaminants and adulterants, Better World Naturals has implemented a vertically integrated supply chain called PREVENT4TRUST. The goal is to prevent quality issues by proactively raising standards and mitigating threats from the field to the formulated ingredient.
“Tests and certifications are an important guarantee of quality for our customers and consumers. Nevertheless, we believe testing alone cannot guarantee quality in the long term. Rather, at Better World Naturals we complement testing with traceability, working with farmers in the field to ensure consistent standards while shortening supply chains to improve quality control. The model benefits all stakeholders, with farmers getting guaranteed revenues and brands receiving consistently high quality ingredients,” Laurent Zheng, Founder and General Manager of Better World Naturals, said.
About Better World Naturals
Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Better World Naturals was created to provide quality natural ingredients utilizing a trusted and transparent, vertically integrated supply system. For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals has engaged the expertise of the skilled history and resources of China to bring these natural ingredients directly to you.
Canada International Meat Exhibition
Exhibitions are the KEY to Rebuilding the Economies
Exhibitions connect businesses. At exhibitions throughout the world, notable moments happen all the time, products are lunched, innovation are born, leaders meet, government officials discuss critical topics, businesses are developed.
Exhibitions' main goal is to represent, promote and support the business interests of its exhibitors and visitors.
As we announced before, Canada’s Leading International Meat Industry TradeFair, MeatEx Canada, will now take place from 4 – 6 February 2021 at the Enercare Centre in Toronto.
MeatEx Canada is currently in coordination with health authorities and Enercare Center to resume trade fairs as part of new hygiene and safety concepts. Some measures would have a strong influence on our plans, that is why we would like to wait for the feedback from the authorities to avoid rescheduling after placement confirmations
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All allocation, invoices and payments of our exhibitors participating in 2020 will be transferred to 2021 edition. |
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New MeatEx Website Now in Development!
We are excited to inform you that the new MeatEx website is officially now in full development.
The new site will provide our partners, exhibitors, and attendees an exciting new digital destination to register and learn more about the upcoming MeatEx & Meat SHOW 2021. It also includes Modern Workshops and the Innovation Zone, which will keep the many thousands of trade buyers and industry professionals in tune with new market developments. And the most important futures: virtual exhibition and webinars, which are in line with the new needs arising from this pandemic.
Featured on the website will be our easy-to-use online registration application. Exhibitors will be able to select and customize their booth requirements. Attendees will be able to register and purchase their tickets well in advance. All users will have access to the MeatEX website using any mobile, tablet or desktop device from anywhere in the world!
We are looking forward to launching the new website until this summer. Stay tuned for more news and updates. |
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We will continue to keep you all updated on event news in the days, weeks, and months ahead.
Now, more than ever, it is important for us to come together and ensure business continuity.
For now, please stay safe, stay healthy, and
Be Ready for the Big Jump Back to Your Business with MeatEx Canada |
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About MeatEx
MeatEx is Canada’s premier annual exhibition featuring the important ways our global meat industry is moving into the future. International exhibitors meet with meat-processing industry and butchers’ trade buyers, specifiers and leaders to showcase their high-tech processing equipment, their newest packaging and food safety products or services that support the growing demands for global meat quality.
Held over 3 days in Canada’s largest city Toronto, MeatEx Canada focuses the spotlight on the quality and diversity of the Canadian meat industry in its entirety. It is the foremost innovation venue that brings together the best of the key domestic and international players from the meat industry, retail trade and butcher's trade.
MeatEx is the only specialized trade fair dedicated to the meat industry in Canada targeting the complete range of meat products, meat-related machinery, equipment and technology for meat production, meat processing, meat retailing and meat services.
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